Why are Some Homes in Your Neighborhood Not Selling?

There are three reasons a home will not sell.

1.  PRICE

One reason a home fails to sell is price.  Right pricing is critical to a making the sale versus having a listing.  Though you and I didn’t create the market, the market controls price.  In every market, right pricing is important.  Pricing reflects the perceived and true values of a property and is based on many factors including location, condition, method of build, curb appeal, floor plan desirability, and materials used, to name a few.

Within a given neighborhood, prices range depending on all the factors mentioned above, including recent sales values established by buyers, supported by appraisers.  A property is only as valuable as what a buyer’s willing to pay for it.

 

2.  SHOWINGS

You have maximum control over showings, with the ability to prevent and counter all showing objections.  The greater limits you put on showings, the fewer buyers will be able to see your property to consider it for purchase.  Ideally, you’ll have no restrictions as to when and for how long a showing is scheduled, with no advance notice needed, but sometimes life doesn’t work that way.  If you do need to block off times or require advance notice, such as 24 Hours Notice, before approving a showing, be flexible when possible.  When an agent schedules a tour, you might have a problem with agents who have tight tour arranged for clients whose schedules might not permit revisiting your listing before a decision is made.

It’s always best to live by the 10 Minute Rule when listing a house for sale.  That means, if you can’t put it away in 10 minutes, don’t bring it out.  And while you’ll most likely still need to cook, eat, entertain, and well, live, while your property is listed, keep in mind that holidays bring in a lot of visitors who are interested in moving and who might find a holiday the perfect time to tour.   If you’ve decorated for the holidays, what better way to show off your property!  Flexibility and readiness are the keys to a successful showing.

3. Marketing

The National Association of REALTORS® study shows nearly 90% of buyers begin their home search online before they consult a REALTOR®.  37% found the actual house they purchased online.  It’s been nearly a decade since LA Times discontinued its real estate section of the newspaper.

My job is to expose your listing with the best possible photos and copy to the agents and buyers who are ready, willing, and able to make the purchase.

Great exposure includes Agent to Agent marketing, including electronic and paper flyers, virtual tours, REALTOR and office meetings, and constant communication.  Once your property is shown, follow up is essential.  If not on the buyer’s top 3, I ask this question:  “Is there a price at which your clients would buy this house?”

My Buyer-Targeted online marketing includes my brokerage website, the local MLS Board members-only website, and over 320 local, national and international portals such as Zillow.com, Craigslist.org, etc., and social media outlets such as twitter, linkedin, facebook, blogs such as wordpress, ActiveRain and others, signs and flyers, Open Houses, and neighbor-to-neighbor advertising, and other networking, in addition to strategic print advertising.   The goal is to get your listing in the top of google and other search engine searches.  I’m specially trained to do just that.

I know you’re thinking that because of everything that I do, much more than what other agents do, that it would be more expensive.  It doesn’t cost you anything more to list with me than with an agent who only puts the listing in the computer.

If you’re in my market and are seriously considering hiring a real estate agent who specializes in getting homes sold quickly and for a high price, give me a call.  You’ll be glad you did.

 

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I love what I do, I’m good at it, & I’d love to work with you! My personal best is 8th with foreclosure bid; we not only won (it was NOT more $), but listing agent complimented me on my complete package, & asked permission to use my secret weapon!

My listing was on Google, first page, number three position, ‘above the fold’ within minutes of my blog post featuring it!

Chrystal is a REALTOR® and principal of The Safari Group, a local, homegrown real estate firm, specializing in all phases of the residential and small business real estate market, including New Construction, Finance, Marketing, Objection Handling, Relocation, Technology, Foreclosures, Short Sales, and Luxury Homes and GREEN Features.  Contact her at 704.562.1030  TXT/PH or Chrystal@TheSafariGroup.com

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